The first example of a company being cheeky with their social media is from DiGiorno. DiGiorno incorporates the well-known music scale (DOH, RAY, etc.) into their advertisement. They created a funny poem with these words to advertise their products in an effort to get attention. They changed DOH into DOUGH to put a play on words. They want this tweet to be something enjoyable hat makes customers smile and influences them to buy a DiGiorno product.
. https://photos.app.goo.gl/U2l7s9qeTX7eOqsJ2
The second example of funny marketing through Twiter is Taco Bell. They refer to getting a girl by buying her some tacos instead of a good morning text in an effort to make their readers' laugh. When customers see this advertisement, it will stick with them and they will share it with others. Using a cheeky advertisement will allow Taco Bell to get their name out faster/more than before.
https://photos.app.goo.gl/lA1u52rAIGyLtDlE2
My last two examples invoves JetBlue's creative marketing. First, they use a comical tweet to play on one of their policies. Jet Blue uses a snowman reference to incorporate the current season/weather into their advertisement. This type of marketing will grab the readers' attention immediently because of its light-hearted feel and funny message. Second, Jet Blue uses a visual picture advertisement to be cheeky. They include a few people in different costumes (Santa, gingerbread man, etc.) dancing in an airport to advertisement their company and also spreading holiday spirit. Because of how funny it is, customers will remember this advertisement.
https://photos.app.goo.gl/SeZSIGffcWxkLXxC3
https://photos.app.goo.gl/N97LWdYaaExu6ZUH3
