Apple Keynote

In the Apple Keynote, September 2017 edition, many new and innovative products were introduced. To start off, Tom Cook describes the success of the latest apple watch leading him to introduce the New Apple Watch Series 3. This new watch will incorporate an enhanced heart rate tracker and heart rhythm feature. This incredible feature will benefit users by providing more information on the screen and will help thousands of people diagnosed with Atrial Fibrillation, a common heart condition that causes an abnormal heart rhythm. Additionally, this watch is equipped with a built-in cellular feature that is faster than ever. The convenience and the "right at your finger tips accessibility" is a huge benefit for many users and future customers. The watch is priced at $329 without cellular service, and $399 with service included. This is a great price for a product that incorporates the latest features and technology. This watch is unique in regards to many of the other watches on the market. Competitors include Fitbit, Garmin, and Samsung.



The next product introduced is the Apple TV 4K. This TV has four times the number of pixels, two times the CPU performance (clock speed), and four times the GPU performance (graphics)  to provide the highest quality picture and most advanced system. Users are able to automatically upgrade their existing movies to 4K HDR free of charge. These new features are a huge selling point and benefit anyone who is looking for a state of the art operating system. At $179.99, it is very competitive with Chromecast, Amazon Fire, and Roku.



The IPhone 8 was the next new product introduced. This phone has glass on both sides and comes in three new colors; silver, space gray, and a beautiful gold. The glass back allows for the phone to be charged wirelessly through the QI open wireless standard system. It is precisely sealed for water protection, has incredible color accuracy, and offers an enhanced 3D touch feature. This phone includes new stereo speakers that have a louder base; 25% louder than the existing IPhone 7. Users will benefit from the best audio system yet with sound that is able to cover a larger area. This is a selling point for teens and young adults as they love to play music from their phone. The new camera offers deeper pixels, a new color filter and sensor, and optical image stabilization. This is a very important feature that is always considered when customers are looking for a new phone. The new camera offers many features that benefits all ages and competes with Samsung's Galaxy stellar quality cameras. The price starts at $699.



The next product introduced was the IPhone 8 Plus. This phone offers a double camera lens that allows for light to be automatically changed when the photo is being taken as well as all the features included in the IPhone 8. The price of the new IPhone 8 Plus starts at $799.



The last product introduced was the IPhone X, the biggest leap forward since Apple's original IPhone. This phone is packed with all the latest technology including a slide screen, face-scanning feature through the True Depth camera system, animated emoticons and so much more. This incredible new IPhone starts at $999. Some of Apple's biggest competitors in the smartphone marketplace are Samsung, LG, and Motorola. They offer similar products but Apple is ahead of the competition with their latest IPhone reveals.



All of Apple's new products are great additions to their existing product line. They utilize the best technology available to continue to leap ahead of the competition.


Source: https://www.youtube.com/watch?v=Qhmx64wR1YI

Favorite Marketing Campaign

One of my favorite marketing campaigns is the Dove "You are more beautiful than you know" campaign. It is one of my favorites because it conveys a powerful message to viewers. It is very relatable for many people as it deals with self-esteem. It appealed to me because of the touching message and creativity. I have never seen a commercial similar to it. The overall message of this campaign is to help society realize that others do not look at us the same way we look at ourselves. The goal was to bring awareness to the issue of self-esteem and help educate the public about it. This campaign ran well with the "Dove" brand because they sell health and beauty products so it tied right in.

https://www.youtube.com/watch?v=XpaOjMXyJGk