One of my favorite marketing campaigns is the Dove "You are more beautiful than you know" campaign. It is one of my favorites because it conveys a powerful message to viewers. It is very relatable for many people as it deals with self-esteem. It appealed to me because of the touching message and creativity. I have never seen a commercial similar to it. The overall message of this campaign is to help society realize that others do not look at us the same way we look at ourselves. The goal was to bring awareness to the issue of self-esteem and help educate the public about it. This campaign ran well with the "Dove" brand because they sell health and beauty products so it tied right in.
https://www.youtube.com/watch?v=XpaOjMXyJGk
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