Elon Musk, the CEO of Tesla, have been presented an incredible opportunity to be able to help the people of Puerto Rico from a devastating hurricane. After Hurricane Maria, Puerto Rico lost power and Governor Alejandro García Padilla desperately reached out to Elon Musk for help via twitter. Elon acknowledged his request and stated that he hopes he will successfully be able to use solar power and Tesla Technologies in an effort to help the suffering country of Puerto Rico.
If Elon is successful, this could make a huge impact on how Tesla is perceived as a company. If he is able to help a country as large as Puerto, then is no stopping of the other countries he could help. This is a one-in-a-lifetime opportunity to put a good name out for Tesla. It will prove that Tesla is a socially responsible company not only to the people of Puerto Rico, but to the rest of the world. People will trust Tesla and start to purchase their products because of what the company has done.
One example of a company that has promoted their brand through giving back to the community is TOMS. TOMS created the "One For One" program in which they promised to donate one pair of shoes for every pair purchased to someone in need. The goal of this program was to help people in need in places across the world, such as Africa. This program had a huge impact on the company image and was able to attract many new customers. This program is so unique and helped TOMS stand out from the highly competitive shoe market.
Another example of a company that took the initiative to help others is Generic Electric. In 2016, they contributed $88 billion to the community and educational programs. They also created the GE Foundation Matching Gifts Program. The focus of this foundation is to better health-care access for communities around the world. The generosity and determination to positively impact the world sets General Electric apart from other companies. They are the ranked number one for the most socially responsible corporate companies. They have proved to current and future customers that they care about them and will do everything in their power to help them.
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